Every Staffhand engagement starts the same way: with a digital audit of your business. Not a sales call, not a demo. A scored look at how your business shows up online and what happens when a customer tries to reach you. The audit tells both of us what to build, and it sets the numbers the build will be measured against. This page explains what we look at, how it is scored, and what you get.
The five areas
The audit scores five areas. Each gets its own score, so you can see where the gaps are rather than a single grade that hides them.
Website. Does the site load, work on a phone, say what you do and where, and make it easy to contact you or book? Are the forms working and does anyone see what comes through them?
Search presence. When someone nearby searches for what you sell, do you appear? Is your business listing complete, consistent and current? Do your hours, address and categories match across the places customers look?
Reviews. How many you have, how recent they are, how you respond, and whether anyone is asking for them. This area is about the system behind the reviews, not just the star rating.
Social. Whether your accounts are active, whether what is posted reflects the business as it is today, and whether the posts point anywhere useful.
Lead handling. What happens when a lead calls, texts, chats or fills in a form. How long until a reply. Who replies. What happens after the first contact. Where leads drop.
How scoring works
Each area is scored and written up with what we found and why it matters. The score is not the point. The point is the gap between what you have and what a customer expects, in plain language, with the evidence attached. A low score in lead handling with a strong website tells a different story from the reverse, and the build follows the story.
What the audit decides
The audit does three things that the rest of the engagement depends on.
It sets the scope. A Staffhand build is a company chief of staff plus a set of specialist desks, each owning one job. The number and type of desks comes from the audit, not from a package. A dealership build runs to 22 desks; a gym build runs to five. Yours will be whatever the scores say it should be. The catalog of 30 desks is on Example builds.
It sets the revenue baseline. Where it fits, part of Staffhand’s pricing is a share of revenue above a baseline, with a monthly cap. The baseline is your actual revenue over recent months, the last year and longer. The audit is where that number is established, so there is no argument later about what “above” means. The full structure is on Pricing.
It sets up attribution. Every build ties marketing spend to leads and sales. The audit records how your current spend and lead sources are tracked, so the weekly report can show what each source produced from the first week.
How to prepare
You do not need to prepare much. The audit looks at what a customer sees, and a customer does not get a login. A few things speed it up:
- The address of your website and any landing pages you run.
- The name your business uses on Google and other listings, if it differs from the legal name.
- Which phone number, email and forms customers use to reach you.
- Access to your analytics, ad accounts and review profile, if you want the scoring to go deeper than the public view. Everything we access stays in your accounts.
- A rough picture of revenue over the last few months and the last year, for the baseline.
- Where you think the problem is. We will check it, but it helps to know what you are seeing.
What happens after
You get the written audit with all five scores, what we found, and the build we recommend. Then the engagement moves through three more stages, described on How it works:
- Scope. A fixed build fee for the agreed set of desks, paid in stages, with the revenue baseline set.
- Build. We connect the company chief of staff to your systems and build and test each desk in approval mode. Nothing customer-facing goes out unapproved. Price, trade value, credit and financing questions always go to a person.
- Run. Ongoing support, a morning brief, one approval queue, a live action log and a weekly report with attribution. People at Staffhand review what the desks do; nothing runs unattended.
Everything is set up in your accounts. If you leave, the accounts, the data and the audit stay with you.
The audit is the first step for every business we work with, whether it is an independent dealership, a gym, a contractor or a practice. See AI for car dealerships and AI for gyms for how the scores translate into a build in those industries. If you want to know where your business stands in those five areas, and what a build for your business would look like, that is what the audit is for. Start with a digital audit.
